These mobile applications will put cultural, tourism and environmental information at the fingertips of Smartphone users, regardless of the operating system they use.
Comunica IC, a company specialised in promoting tourism, culture and the environment, is to develop interactive apps for smartphones. Designed to respond to the needs of today’s society, this new tool combines information, games and interactivity.
With 49% of Spanish internet users currently accessing the internet via their mobile phones, this means of access is forecast to exceed traditional connection methods by 2014 (Morgan Stanley Research: The Mobile Internet Report, 15 December 2009).
Likewise, mobile internet access is more common in leisure and free-time contexts than in the workplace, revealing a clear preference for entertainment-related rather than professional or educational use.